„Lego let your imagination travel everywhere, there is no limit, no time, no frontiers, full creativity. You can mix civilizations, characters, periods of time…
You create your own fictions with History. So I decided to adapt this concept to the American pop culture fictions as Marvel heroes, Simpsons, Star Wars etc… trying to use these icons to have a more actual/modern approach with the message.“ – Alexandre Tissier.
He mixes for instance Lego figures of Wolverine and Homer Simpson to „Homerine“, a kid and Batman to Batkid or James Bond and Spiderman to Spider Bond. Very smart idea designed digitally and perfect for an real advertising campaign to show how creative you can be with that bricks. The Artist also designed posters and show how the look like at Airports, Train Station etc.
So fiction has really really met Fiction.
All Images © Alexandre Tissier